Archive for the ‘Digital Marketing’ Category

Contactless Mobile Payment

Posted by Code | Category: Digital Marketing, General | 29/01/2011 11:43 am

After publishing Tony’s insights and thoughts about contactless technology the other day, it was interesting to learn about Orange and T-Mobile’s plans to launch the UK’s first commercial contactless mobile payment systems.

The Global Web

Posted by Code | Category: Digital Marketing, Technology | 18/10/2010 4:42 pm

Latest estimates are that over 1.96 billion people worldwide are now connected via the internet. Since its early days people have talked about the global web and opportunities for connecting people. I’ve started to wonder recently whether in reality what we read about and who we connect with is more filtered than ever. 40% of [...]

Initial thoughts on Ajax Based Search Results from Google Instant

Posted by Code | Category: Digital Marketing | 08/09/2010 2:47 pm

After reading a few articles floating around about the logo on Google and the anticipation of Google releasing real-time — ‘AJAXed‘ — search results I thought I would put some initial thoughts together on what this might mean for SEO and driving natural search traffic to websites. In brief, AJAX search results would mean that [...]

Twitter for brands

Posted by Code | Category: Digital Marketing | 11:04 am

Twitter is a key social hub for consumers, second to the ubiquitous Facebook. Twitter provides a way to have manageable conversations en-mass with consumers and should be given a clear role as part of a digital strategy. Brands like the Tate, ASOS, Topshop and Compare the Market have successfully managed to integrate Twitter into their [...]

The new ASA digital remit – As far as it can go?

Posted by Code | Category: Digital Marketing, General | 02/09/2010 2:23 pm

When I first saw the announcement yesterday from the Advertising Standards Authority (ASA) that it was widening its digital remit http://www.bbc.co.uk/news/technology-11140676, my first thoughts were that this was an ‘doh, of course…’ kind of story. Digital is now a key comms channel so why should it be subject to any different level of scrutiny than [...]