Recently, Google updated the way in which referral data is passed though from a natural search referral, what it meant was that any person logged into their Google account would not refer keyword data in the referring URL which would hide the keywords people were clicking on natural listings. As per most SEOers we tried [...]

It’s been widely reported today that Sir Martin Sorrell, chief executive of advertising giant WPP, has called mobile phone apps the “holy grail” for advertisers. To add my own thoughts on app development and the opportunities mobile applications offer to marketers; yes, apps can offer a great way to build an audience and generate interest in a brand or product if [...]

That’s quite a mouth full, but I think that is about as succinct as it could get. Firstly I think it is important to establish what gestural technology is, how it can be implemented, then how it can potentially lend itself to a commercial environment.

After publishing Tony’s insights and thoughts about contactless technology the other day, it was interesting to learn about Orange and T-Mobile’s plans to launch the UK’s first commercial contactless mobile payment systems.

Latest estimates are that over 1.96 billion people worldwide are now connected via the internet. Since its early days people have talked about the global web and opportunities for connecting people. I’ve started to wonder recently whether in reality what we read about and who we connect with is more filtered than ever. 40% of [...]