It’s been widely reported today that Sir Martin Sorrell, chief executive of advertising giant WPP, has called mobile phone apps the “holy grail” for advertisers. To add my own thoughts on app development and the opportunities mobile applications offer to marketers; yes, apps can offer a great way to build an audience and generate interest in a brand or product if [...]

This week we welcomed Ashley to the team for some work experience. We asked him to reflect on it.

That’s quite a mouth full, but I think that is about as succinct as it could get. Firstly I think it is important to establish what gestural technology is, how it can be implemented, then how it can potentially lend itself to a commercial environment.