Comments on: Initial thoughts on Ajax Based Search Results from Google Instant

By: Sally Reid

Sally Reid — Mon, 20 Sep 2010 10:37:28 +0000

Just when I thought id got my head around it all, it changes again. Im struggling with so much of this, think it may be time to get the experts in !

By: Mark

Mark — Thu, 16 Sep 2010 08:45:02 +0000

Thanks for article Tim, I think you have addressed the SEO aspect but what about PPC? From what I can see Google continues to serve ads and updates those as the user types, so I can only assume these ads will notch up impression counts, but as they can disappear just as quickly as they appear their CTR rate could be adversely affected! Sponsors using CTR as a success metric may be in for a shock. Am I right in my assumption?

By: Tim

Tim — Mon, 13 Sep 2010 12:29:40 +0000

Thanks for you comments Ben. It certainly will be a time game, I have been checking analytics for sites and haven’t seen a drop just yet, which is great news. However I would expect to see a drop in the number of individual pages receiving traffic from Google.

Cheers Tim

By: Ben Linford

Ben Linford — Mon, 13 Sep 2010 10:17:22 +0000

Good article Tim.
I think it’s going to be very hard to determine how this is going to affect smaller businesses, that focus on search engine optimisation as their primary method for gaining traffic.
Time will have to tell, and perhaps Google’s Analytics will be Google’s pitfall in this instance.
I think the savvy people, will continue to add keywords to their search, to get exactly what information it is that they are looking for and these will be the ‘types’ that are most likely to convert.
This is just my opinion of course, and I do agree that it will have introduced negative effects.
Maybe it is a bit too much and it is no doubt, a cunning ploy to increase the Adwords user-base.