A night in Glasgow

I recently went to a couple of courses up in Glasgow run by Patrick Collister—one on the principles of advertising and ideas and the other on the advertising opportunities in the digital space. They were both rather good and served as useful grounding in these areas.

There were various group and individual tasks dotted throughout the day. For one of them we each had to write two random words and then quickly develop a product idea or something tangible out of them (we didn’t know this when we wrote the words).

I instinctively wrote elephant and then wrote car.

The phrase ‘an elephant never forgets’ aptly sprung to mind, so I quickly scribbled after it: ‘your car never forgets’—a personal to do list/reminder application integrated into your car (and phone etc) that starts when you turn on the ignition and tells you what you’ve got planned for the day. It’s a simple idea but I was quite happy with it, even though it didn’t get any further than that.

Oh yes—there was also an apple ominously waiting for me in my hotel room.

—Ben