Why going live is just the beginning

Design, User Experience | 15/05/2013 at 10:20 am | No Comments

I and several other members of our User Experience (UX) team recently attended a usability conference.  Among the many inspiring talks we heard, the one that particularly stood out for me was given by Tero Vaananen, UX Design Manager for HSBC.

Tero talked us through the user experience processes his team follows and the range of techniques, research and methods they apply to their design process. It was brilliant to hear him talk with such enthusiasm about the importance of prototyping, and how testing and iterative prototyping is so critical in creating the best solution – and his views certainly rang true with us…

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How to make your brand fizz on social media

Digital Marketing | 03/05/2013 at 4:52 pm | Comments Off

Last night, I attended a Summer Cider Garden Party, an event held to launch Rekorderlig’s pop-up Summer Garden. Based in Manchester’s Great Northern Square, customers can sit back and relax in the Swedish-influenced outdoor bar while they sip on the new passion fruit flavour cider or Abro, the brand’s new beer.

I found out about the event through Facebook, when one of my friends shared a link as part of a competition entry. As a Rekorderlig fan (who doesn’t like a nice glass of cider in the sun?), I thought this was worth a like, share and an email.

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Are we making a hash of the hashtag?

Digital Marketing, Tweets | 02/05/2013 at 3:45 pm | Comments Off

We’re now a nation of Tweeters, Instagrammers and Facebookers, and many of us are quietly obsessed with digitally chronicling our lives.

With all this frantic online interaction comes a whole new vocabulary – familiar words applied in strange new ways, as well as entirely new terms that didn’t even exist a few years ago. We ‘DM’, we ‘share’, we ‘like’, we ‘follow’ – and, of course, we ‘hashtag’.

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Social Impact Awards

Digital Marketing, Our Work | at 3:23 pm | Comments Off

Richard, Vivi, Louis and I just attended the Social Impact Awards, a brand new event that aims to recognise charities, non-profits and social enterprises that have made a big difference through their work, which was hosted at Manchester’s Comedy Store.

With so many deserving nominees, we feel incredibly honoured to have picked up two awards: ‘Website of the Year’ for our work with Oxfam and ‘Best Communications Campaign’ for the Refuge Support a Friend campaign.

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A day in the life of an Account Director

General | 25/04/2013 at 12:51 pm | Comments Off

In the latest instalment of our ‘Day in the life…’ series we chat with Ian, who’s an Account Director here at Code.

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